Using QR Codes for Your Business
You may have seen QR codes popping up more and more lately and wondered what they are and how your business could benefit from using them. QR codes are a type of two-dimensional barcodes that can be read by smartphones and other devices with cameras. When scanned, a QR code can take the user to a website, online form, or even provide them with information such as a document or an image.
QR stands for Quick Response
In this blog post, we'll explore some of the ways businesses can use QR codes to provide information to customers and staff, as well as some of the benefits of using dynamic QR codes.
What can I use QR codes for?
There are many ways businesses can use QR codes to provide information. For example, you could:
Include a QR code on flyers and posters to direct people to your website or social media accounts
Use QR codes on product packaging to provide customers with product information, discount codes, or special offers
Put QR codes on business cards so that people can easily save your contact information
Create a QR code for an event or open house and include it in invitations
You could direct your customers to a menu or ordering site (this became particularly popular during Covid)
Add a QR code to your van wrap so that people can find out more about your business when they see you out and about.
You could share policies, plans and other business information with staff and contractors, making them password protected to keep confidential information secure.
The possibilities are endless! And because you can change where a dynamic QR code goes at any time, they're especially versatile.
Benefits of dynamic QR codes
If you opt for a dynamic QR code, you'll be able to change where it goes without having to reprint anything. This is useful if you want to change the destination URL after you've already printed materials containing the QR code (such as flyers or product packaging). It's also handy if you want to track how many people are scanning your QR code and where they're coming from - simply change the destination URL to a tracking URL before you print your materials.
You can also change the destination URL of a dynamic QR code based on who is scanning it. For example, if you include a QR code in an email marketing campaign directing people to a landing page, you could use different landing pages for people who scan different links in your email. Or if you put a QR code on a poster in your business window, you could send people who scan it after hours straight to your online shop. The possibilities are endless!
QR codes are an easy and convenient way for businesses to provide information to their customers and staff. If you opt for a dynamic QR code, you'll also be able to change where it goes at any time - making them an extremely versatile tool.
I like to use QR Code Generator, which is free for basic QR code generation, or me-qr.com which has many features included in the free version (in exchange for some ads that pop up after scanning), but there are plenty of websites to choose from.
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